CERTAIN SOFTWARE: brand development
Brand Identity | Web Site | Product Packaging
Background
Certain software, an event planning software developer, planned to introduce a range of new products. To continue to existing customers and to attract new ones, they needed a strong brand identity to align a suite of products under a unique and relevant message. They asked us to develop and implement a full corporate rebranding, develop product identities, packaging, marketing materials and web site.
Solution
Leveraging their existing recognition in the market, we reworked their corporate identity to have a stronger, more consumer friendly feel. The reworked identity was then expanded into a new business system that ensure corporate communications deliver a message of technical sophistication and accessability.
Results
The company has embraced the new image, adopted the new system, and has continued to use it successfully. The usage guidelines we provided create the capacity to extend the system independently while ensuring its continuity.