WHITE ROCK NETWORKS, IDENTITY AND WEB SITE
Background
A start-up fiber optic networking company located in Texas needed an identity that would appeal to potential VCs, while distinguishing it from competitors.
Solution
KC created a bold identity with a logo that symbolizes a fiber optic cable. To convey the implication of a light spectrum, the logo and stationery system were created for use with any of three bold colors. The Web site was a natural extension of the identity, capitalizing on the shapes and colors used in the corporate logo.
Results
The client was pleased with the clean, technologically savvy identity. It appealed to both VCs and clients while remaining distinctly different from the competition. The company received the funding it needed to enter the marketplace and grow its business.