WESTERN PAYMENTS ALLIANCE: brand development
Brand Identity | Marketing and Educational Materials | Symposium Marketing
To help WesPay clearly illustrate the value of membership we developed the quarterly newsletter, Notes, allowing the organization to support it's goals of strengthening relationships and participating in the ongoing education of their members. The newsletter was designed to allow for a rapid production cycle for each issue, ensuring timely content and a smooth development cycle for each issue.
We also developed a range of materials to announce upcoming educational seminars which resulted in a sizable increase in attendance.