WESTERN PAYMENTS ALLIANCE: brand development
Brand Identity | Marketing and Educational Materials | Symposium Marketing
To capitalize on the momentum generated by the new identity and marketing programs, and to deliver on their message of empowering relationships and learning, Western Payments Alliance initiated a symposium that gathered together thought leaders and rule makers from across the industry. We worked together to clarify the theme and develop a promotional campaign to drive registration.
We developed an impactful ad that ran in industry media to generate awareness about the symposium and followed up with an email marketing campaign that fed directly into the registration site. Leveraging the ad, we produced inserts and mailers the WesPay distributed to its members. Working closely with the event planners, we also produced templates for all the attendee information, and a custom binder to house the onsite event materials
The first annual payments Symposium was well attended and afforded WesPay the opportunity to drive home it's message of education, advocacy and profitable relationships.